Digital Transformation

Digital Transformation involves the integration of digital technology into all areas of a business. This transformative journey fundamentally redefines how organizations operate and deliver unparalleled value to their customers. By embracing advanced technologies such as artificial intelligence, cloud computing, and data analytics, businesses can significantly enhance efficiency, drive value creation and sustainable growth, and stay ahead in a competitive landscape.

Our Role

Drive value creation and impact from digital & AI across our portfolio companies focusing on elevating digital and technology capabilities & maturity, ensuring sustained competitive advantage and long-term success, and fostering organic growth.

Our Journey

Spearhead the Digital Agenda across our portfolio companies, through delivering excellence in Digital Transformation, enabling our assets to implement cutting-edge solutions and increase the integration of advanced technologies across all organizational levels.

Our Progress

Accelerate technology value creation by leveraging modern technologies, Data & AI, and unlocking new opportunities that maximize operational efficiency, enrich customer experience and drive sustainable growth across our portfolio companies.

Our Methodology

01

Shape and Steer Digital Strategy

Evolve the digital strategy and maturity of our portfolio companies that align with overall business objectives, ultimately driving sustainable growth and competitive advantage.

Define Vision and Goals
Establish a clear vision and framework for digital transformation aligned with overall business objectives.

Prioritize Initiatives
Identify high-impact digital initiatives and programs and prioritize them based on potential ROI and alignment with strategic goals.

Provide Advisory Support
Provide advisory to support portfolio management and the portfolio companies on key digital transformation projects and digital due diligence.

02

Accelerate Technology Value Creation

Empower our portfolio companies to rapidly adopt advanced digital solutions, optimize processes, and harness data-driven insights to enhance performance and competitiveness.

Activate Data Management Practices
Develop and implement strategies for activating data management practices across our portfolio companies, enabling better decision-making and insights.

AI Value Realization
Identify use cases for AI across various functions, ensuring portfolio companies harness AI for improved performance and innovation.

Adopt Advanced Technologies
Promote the integration of cloud, automation, IoT, and advanced technologies within portfolio companies to maximize operational efficiency.

03

Develop Collaborative Digital Ecosystem

Embrace a collaborative digital ecosystem that fosters knowledge sharing across our portfolio companies, enabling them to leverage collective expertise and lead a successful digital transformation journey.

Nurture Digital Talents
Develop and deliver targeted training programs across portfolio companies that enable raising digital awareness and equip our digital leaders with the skills needed to drive digital transformation effectively.

Develop Strategic Partnerships
Build strategic partnerships with key technology providers, enabling the portfolio companies to obtain favorable commercial terms, value-added services and enhance their technological capabilities.

Access Expert Knowledge

Enable our portfolio companies to engage with technical experts and thought leaders within the technology partners ecosystem to gain specialized knowledge and insights based on their industry expertise.

ADQ’s Digital Transformation Framework

Business Strategy

Digital Strategy

ADQ is committed to elevating the digital maturity of its portfolio companies, which span major enterprises across key sectors, thereby driving Abu Dhabi’s vision of becoming a digitally enabled economy.

Digital Value Levers

Shift To New Business Models
Commercial Effectiveness
Customer Experience
Operational Excellence
Digital & IT Foundation
Digital & IT Foundation
People
Key Enablers
Technology

Our Impact

100+

100+ Digital, Data & AI leaders across the ADQ portfolio companies

100+ Digital, Data & AI leaders across the ADQ portfolio companies

2x

2x Cloud adoption target across the ADQ portfolio companies

2x Cloud adoption target across the ADQ portfolio companies

10+

10+ Strategic partnerships across the global technology ecosystem

10+ Strategic partnerships across the global technology ecosystem

500+

500+ digital transformation initiatives across the ADQ portfolio companies

500+ digital transformation initiatives across the ADQ portfolio companies

200+

200+ Data and AI use cases across the ADQ Portfolio companies

200+ Data and AI use cases across the ADQ Portfolio companies

Our Success

Smart travel - Abu Dhabi Airports

Abu Dhabi’s Zayed International Airport is leading the way with innovative technology, offering futuristic screening for a passport-free travel experience.

Abu Dhabi is set to revolutionise air travel with the world’s first passport-free airport experience and futuristic screening. At the forefront of this technological advancement, Zayed International Airport is implementing facial recognition technology to streamline the entire passenger journey. By 2025, travellers can expect a seamless and expedited airport experience, from check-in to boarding.

Biometric systems were first introduced to Zayed International Airport in November 2023. Etihad Airways implemented automated traveller registration services, self-service baggage delivery, and facial recognition at boarding gates and e-gates. This innovative system will eventually eliminate the need for passports and boarding passes, replacing them with swift facial recognition scans.

Blockchain-powered traceability feature - Silal

Abu Dhabi’s Silal launches blockchain-powered food tracking system to enables consumers to trace the lifecycle of its products from farm to fork.

This innovative platform allows consumers to trace the origins of their food products, ensuring higher quality and safety standards. By utilizing advanced technology, Silal aims to strengthen consumer trust and promote local agricultural practices, ultimately contributing to the sustainability of the food ecosystem in the region.

The system provides detailed information about the production and distribution processes, empowering consumers to make informed choices. Additionally, it aligns with the UAE's broader goals of food security and innovation in agriculture, reinforcing the importance of locally sourced food.

Dawak platform - PureHealth Group

PureHealth has introduced the Dawak digital pharmacy platform in Abu Dhabi, designed to improve access to medications and healthcare services.

The platform enables users to order prescriptions online with home delivery and offers features like medication information and reminders. This initiative reflects PureHealth's commitment to leveraging technology to enhance patient care and streamline the pharmacy experience.

Additionally, Dawak aims to facilitate better communication between patients and healthcare providers, promoting adherence to treatment plans. By integrating digital solutions into healthcare, PureHealth seeks to address the growing demand for convenient and efficient health services in the region.

Reverse vending machines - Tadweer Group

Tadweer Group has taken a significant step to bolster recycling efforts in Abu Dhabi by deploying 25 reverse vending machines throughout the emirate.

This initiative is designed to promote sustainable waste management practices and encourage community engagement in recycling activities. The reverse vending machines allow residents to deposit plastic bottles and aluminum cans, providing them with rewards in return. This not only incentivizes recycling but also raises awareness about the importance of reducing waste and conserving resources.

The deployment of these machines aligns with Tadweer’s broader strategy to enhance the recycling infrastructure in Abu Dhabi, aiming to create a more sustainable environment for future generations. By making recycling more accessible and rewarding, Tadweer hopes to foster a culture of environmental responsibility among residents, ultimately contributing to the emirate's goals for waste reduction and sustainability.

Tabadul exchange hub - ADX

The Abu Dhabi Securities Exchange (ADX) has officially launched "Tabadul," an innovative digital platform designed to enhance trading efficiency and transparency within the capital markets.

Tabadul offers advanced tools and features, including real-time market data, analytics, and user-friendly interfaces, which empower investors to make informed decisions quickly and effectively. By streamlining the trading process, the platform aims to attract more participants to the market and foster a dynamic trading environment. This state-of-the-art platform enables the seamless exchange of securities, catering to both individual and institutional investors.

This initiative aligns with ADX's ongoing commitment to modernizing its trading infrastructure, improving accessibility, and enhancing investor experiences. Tabadul not only seeks to increase participation in the UAE’s capital markets but also aims to strengthen the overall financial ecosystem by promoting greater transparency and efficiency in trading operations.

AI-powered solutions - Etihad Aviation Group

Etihad Cargo has launched AI-powered solutions to enhance its cargo services, focusing on streamlining operations and improving overall logistics efficiency.

By leveraging artificial intelligence, these innovative solutions aim to optimize cargo handling, reduce turnaround times, and significantly enhance the customer experience. The initiative also reflects Etihad Cargo's commitment to incorporating advanced technology into its operations, positioning the company as a leader in the evolving air cargo industry.

This development not only aims to increase operational effectiveness but also to meet the growing demands of customers for faster and more reliable services. By embracing these technological advancements, Etihad Cargo is poised to set new standards in cargo transportation, ensuring that it remains competitive in a rapidly changing market.

Ezad platform - Agthia

Agthia has launched Ezad, the first online auction platform dedicated exclusively to dates, marking a groundbreaking step for the UAE’s date industry.

Ezad aims to enhance consumer engagement while promoting the local agricultural sector by connecting buyers directly with date producers. The platform showcases the quality and diversity of dates available in the region, making it easier for customers to explore and acquire these sought-after products.

With this initiative, Agthia reinforces its commitment to leveraging technology to transform the food industry and support local farmers, ultimately enhancing the visibility of UAE dates on a global scale. Ezad is poised to redefine the way dates are marketed and sold, combining tradition with modern e-commerce solutions.

Our Digital Community